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Purple Cow
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نویسنده:
Seth Godin
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ناشر:
Penguin Books Limited
- نوع فایل: PDF
- حجم فایل: 568.48 کیلوبایت
100+
568.48 کیلوبایت
توضیحات کتاب
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
مشخصات کتاب
- ناشر: Penguin Books Limited
- نویسنده: Seth Godin
- نوع محصول: کتاب وزیری
- شابک : 9780141016405
- تعداد صفحه : 229
- سال انتشار : 2005