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The Culture Map
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نویسنده:
Erin Meyer
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ناشر:
PublicAffairs
- نوع فایل: PDF
- حجم فایل: 3.3 مگابایت
100+
3.3 مگابایت
توضیحات کتاب
When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowdthe result can be, well, sometimes interesting, even funny, but often disastrous.
Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.
In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
مشخصات کتاب
- ناشر: PublicAffairs
- نویسنده: Erin Meyer
- نوع محصول: کتاب وزیری
- شابک : 9781610392761
- تعداد صفحه : 377
- سال انتشار : 2016